Marketing News

An Insensitive Dove?

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By: TOM BRANNA

Editor

Dove body wash may be for everybody, but Unilever didn’t do such a great job conveying that message in a recent Facebook ad. A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reveal a white woman has escalated into a public relations disaster for the brand. Some social media users said it reminded them of racist soap adverts from the 19th century or early 20th century that showed black people scrubbing their skin to become white. Dov...

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